There are several compelling reasons to care about sustainability:Protect Our Planet: Sustainable practices help conserve resources, reduce pollution, and combat climate change, ensuring a healthy planet for future generations.Economic Savings: Sustainable products often have a longer lifespan, leading to savings in the long run.Health and Safety: Sustainable products tend to have fewer toxic components, promoting a healthier living environment.Ethical Responsibility: By supporting sustainable businesses, you contribute to fair labor practices, conservation efforts, and overall positive change in the world.By choosing sustainable products and practices, you play a crucial role in making a lasting positive impact on the world.

Persona

Q: How do you measure sustainability?

We measure sustainability through a multi-faceted approach:Carbon Footprint: We assess the carbon emissions of our operations, from raw material extraction to product delivery, aiming for carbon neutrality.Water Usage: We monitor our water consumption and aim for maximum efficiency and minimal wastage.Waste Reduction: We track waste generated in our manufacturing processes, striving to minimize it through efficient processes and recycling.Sustainable Supply Chain: We ensure our suppliers follow sustainable practices, and we give preference to those who hold eco-certifications.Product Lifespan: We design our products for durability, reducing the need for frequent replacements and conserving resources in the long run.

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Persona

Persona is inspired by Ingmar

Bergman’s iconic film. Embodies the meeting of haute couture with the

deeper “persona” hidden within each of us,

highlighting the complexity and uniqueness

that defines us.

With attention to detail and technical excellence, each piece in the Persona is

created to bring our inner contrasts to life and

to integrate the art of style. The power of expression flows through aesthetics and texture,

allowing fashion to become a mirror of the

soul.

Gallery

For a better tomorrow

Sustainable fashion industry is our main driver. We are proud of every product that we can design, produce, distribute and recycle in a way that has minimal impact on our precious planet, Earth.

How do you measure sustainability?

We measure sustainability through a multi-faceted approach:

Carbon Footprint: We assess the carbon emissions of our operations, from raw material extraction to product delivery, aiming for carbon neutrality.
Water Usage: We monitor our water consumption and aim for maximum efficiency and minimal wastage.
Waste Reduction: We track waste generated in our manufacturing processes, striving to minimize it through efficient processes and recycling.
Sustainable Supply Chain: We ensure our suppliers follow sustainable practices, and we give preference to those who hold eco-certifications.
Product Lifespan: We design our products for durability, reducing the need for frequent replacements and conserving resources in the long run.

What materials you use?

Our commitment to sustainability is reflected in our choice of materials:

Recycled Materials: Whenever possible, we use post-consumer recycled materials to reduce our dependence on virgin resources.
Biodegradable Materials: We incorporate materials that can naturally degrade, ensuring minimal environmental harm at the end of a product's life.
Eco-certified Resources: We use materials like FSC-certified wood, indicating that they come from responsibly managed forests.
Non-toxic Components: Our products are free from harmful chemicals, ensuring both environmental and consumer safety.

How to recycle your products?

We're passionate about closing the loop! Here's how to recycle our products:

Check Local Guidelines: Before recycling, always check your local recycling program’s guidelines as capabilities vary by region.
Dismantle Products: If our products consist of multiple materials, disassemble them to separate recyclable components.
Use Our Return Program: For certain products, we offer a return program where you can send them back to us for proper recycling.
Drop-off Points: In partnership with recycling agencies, we have drop-off points in select locations where you can leave our products for responsible recycling.

Why should I care?

There are several compelling reasons to care about sustainability:

Protect Our Planet: Sustainable practices help conserve resources, reduce pollution, and combat climate change, ensuring a healthy planet for future generations.
Economic Savings: Sustainable products often have a longer lifespan, leading to savings in the long run.
Health and Safety: Sustainable products tend to have fewer toxic components, promoting a healthier living environment.
Ethical Responsibility: By supporting sustainable businesses, you contribute to fair labor practices, conservation efforts, and overall positive change in the world.

By choosing sustainable products and practices, you play a crucial role in making a lasting positive impact on the world.